Case Studies on Soft-sell and Hard-sell Types of Advertisement English and on Features of Journalistic English

Jing Zhao, Zhihong Wang

Abstract


Sociolinguistics studies the relation between language use and social factors, one sub-discipline of which is the study on English varieties, which are defined into five categories: register, dialects, social dialect, functional genres, and diachronic study on English. As common forms of functional genres, both advertisement English and journalistic English display their respective features and hence worthy of attention and analysis. The research is based on two case studies. Analysis of one case study on advertisement English shows both hard-sell type and soft-sell type are persuasive and informative to varying degrees. The other case study on a news story about a bank holdup identifies the features of journalistic English.

Keywords


English varieties; Advertisement English; Journalistic English; Style; Sociolinguistics

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DOI: https://doi.org/10.12346/fhe.v4i2.6903

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