Scene Marketing in Digital Era

Qi Wang, Meili Liang, Chenfeng Wang

Abstract


This paper describes the trend of marketing reform under the scene marketing mode from three aspects of publicity, interaction and experience. Through the analysis of the technical means adopted in the case and the problems still existing in the scene marketing, some solutions are put forward. At the end of the paper, the conclusion is drawn that the new model of scene marketing plays an important role in broadening marketing ideas and marketing methods.

Keywords


Scene marketing; Innovation; Experience

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DOI: https://doi.org/10.12346/ems.v3i1.4148

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