Research on Influencing Factors of Personalized Service on Brand Equity in New Retail Formats

Hongfei Sun, Fangyu Liu, Yiming Jiang, Shiqi Shen

Keywords


brand equity; personalized service; new retail forma

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References


Kang Yilin. The Story of Brand Communication of E-commerce Enterprises under the Background of NewRetail[J]. Journal of News Research, 2019,10 (5) :42-43.

Luo Qian, Chen Junkun. Research on the InfluencingFactors of Customer's Consumption Intention under theNew Retail Format Based on the Perspective of CustomerExperience[J]. Economic research guide, 2019,394 (8).

Dong Changliang. Research on Innovation Path of RetailEnterprises' New Business Model under the Backgroundof Consumption Upgrade[J]. Journal of SichuanOrdnance Industry, 2020, 014 (003): 61-72.




DOI: https://doi.org/10.36012/ems.v2i2.2794

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