Research on the Development Path of the Cultural Belt along the East Zhejiang Canal from Cultural and Tourism IP Perspective

Jie Chen

Abstract


The excavation and flow of the canal has accumulated profound culture, and the best way to protect and inherit these cultures is to realize their value. It is urgent to build a platform for the exhibition and exchange of the cultural value of the East Zhejiang Canal, build a canal cultural tourism brand, and accelerate the development of the canal’s characteristic cultural industry. The development of cultural and tourism IP mainly refers to the tourism development of cultural and tourism resources, and its essence is cultural tourism products with independent intellectual property rights. This article aims to apply the concepts of cultural and tourism and IP to the development path of the cultural landscape of the Canal in East Zhejiang, and to promote the development of the cultural belt of the canal by analyzing historical landmarks and ancestors that are closely connected with the canal cultural and tourism IP.

Keywords


East Zhejiang canal; Cultural and tourism IP; Development path

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DOI: https://doi.org/10.12346/ems.v2i4.4149

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