The Formation and Development of Street Vendor Economy in Chinese College Towns——From the Perspective of Consumers

Abstract

In 2020, due to the sudden outbreak of the Corona, the global economy suffered a serious downturn, most industries were hit unprecedentedly, and the unemployment rate soared. In China, the urban stall economy, which was severely hit by the state in order to maintain the clean and tidy appearance of the city, has returned to people’s vision. At the same time, recent studies have further explored the location proportion of the stall economy. The stall economy in University Town accounts for 80% of the total stall economy in China, but less attention is paid to the causes of the formation of stall economy in university town. Therefore, this paper will be based on the perspective of behavioral economics and consumer economics, through the questionnaire survey of mobile phone data, focus on the perspective of consumers, first explore the reasons for the intensive street stalls in the University City from multiple angles, then analyze the advantages of street stalls in economic development, and explore the future development of street stalls in the University City from the two aspects of government and businesses.