Empirical Analysis of the Influence of Family Structure on Milk Consumption: Based on a Surveyof 206 Consumer Samples in Beijing

Abstract

Family is not only one of the important factors affecting consumer behavior but also key consumer decision-making and consumer unit. Different types of family structure, family consumption decision-making, consumption behavior pattern, consumption structure, and consumption level will present different characteristics. To compare the consumption of milk of different families, analyze the influencing factors of the consumption of milk and explore whether the family structure has a significant impact, and analyze the consumption trend of milk through the microcosmic data of family consumption status, three main conclusions are drawn: firstly, households with children tend to consume more milk than households without children, and the more children there are, the greater the milk consumption; secondly, families with older people preferred to drink goat milk more than those without the elderly, and the more the number of older adults, the higher the proportion of goat milk consumption in the total milk consumption in the family, the number of children available through the Regression analysis had a significant positive effect on the increase in milk consumption, while the number of older people and pregnant women harmed household milk consumption.